How to show your trust on Google

Imagine a prospective customer navigating a busy schedule, just like you and me. They’re in the market for a new pair of sneakers and turn to the guidance of Google. In those critical moments between hitting “Enter” and making a decision, you have a unique opportunity to influence their choice. The difference between winning their purchase or losing them to a competitor may hinge on a single click. Fear not, as we possess the knowledge to help your ecommerce store stand out from the competition. In this article, we will explore effective strategies to establish prominence in search engines and show your trust on Google.

SEO: ORGANIC SEARCH RESULTS

Webshops can enhance their credibility and attract more visitors by showcasing their trustworthiness on search engines using Google’s review stars. These stars draw attention to a webshop’s search result, making it stand out and increasing the likelihood of clicks and conversions.

It’s important to note that the stars in the organic search results only appear while using product reviews. Store reviews no longer earn them.

SETTING UP THE STARS FOR SEO RESULTS FEATURING PRODUCT REVIEWS:

1. Display reviews on your website, preferably on product pages, and simplify the process using Trustprofile.
2. Incorporate Schema.org (rich snippet) code into your webshop to enable seamless indexing of your reviews by Google.
3. Webshops can use the rich snippet test tool to check whether the product reviews are visible to Google.

SEO: GOOGLE PLACES

This feature displays a review score in the form of stars when users search for your company name on Google Maps or Google Search. The ratings gathered on Trustprofile or other review systems except Google appear in the ‘Reviews from the Web’ section. Stars in the search results contribute to improved brand visibility. Users are more likely to remember and recognize businesses with prominent review scores, which can lead to increased brand awareness and repeat customers.

In addition, Trustprofile provides the advantage of boosting your Google rating score within the Google Places tab. This score is determined exclusively based on Google reviews. However, Trustprofile’s ‘multi-platform’ feature can assist you in elevating this score. We will delve into this feature in greater detail later on.

Example of stars on Google Places Search Results ─ Trustprofile

SETTING UP THE GOOGLE PLACES REVIEW SCORE:

1. Establish a business listing with Google if you haven’t already.
2. Utilize a reputable third-party platform like Trustprofile to gather site reviews.
3. Incorporate Schema.org (rich snippet) code into your website to enable seamless indexing of your reviews by Google. *However, this process is done automatically if you use Trustprofile module integration.

SEO: YOUR WEBSHOP ON TRUSTPROFILE

Normally, when people search for a company’s name, the search engine results primarily display the company’s website and, perhaps, their social media pages. If the company runs ads, those may also occupy additional space. However, beyond these initial results, the subsequent information displayed may be irrelevant or not precisely guide prospects where the company wants them to go. Having a Trustprofile in the search results can make a difference. Apart from occupying real estate between search engine results, this profile acts as a centralized repository, aggregating essential elements such as reviews, trust badges, trust seals, and more. The profile serves as a powerful marketing tool, presenting your webshop in a visually appealing and informative manner.

There is, of course, a direct link to your webshop included in the profile. With just a click, users are seamlessly redirected to your website, ready to engage, explore, and make informed decisions. This integration between Trustprofile and search engine results ensures that your business stands out from the competition and attracts quality traffic that is more likely to convert into loyal customers.

Example of stars on TrustProfile Search Results ─ Trustprofile

GET ONE MORE RELEVANT PLACE IN SE RESULTS:

1. Search for your URL on trustprofile.com
2. Claim your profile

*For better results, customize your profile so people have a pleasant experience while knowing more about what you have to offer.

SEA: STARS IN GOOGLE ADS WITH TEXT

Besides enhancing credibility and reflecting customer satisfaction, stars in Google Ads lead to improved ad performance. By showcasing social proof through reviews and ratings, you establish your brand’s reliability and quality. This, in turn, positively impacts conversion rates and drives more meaningful interactions with potential customers.

Moreover, in situations where individuals search for a specific product on Google Shopping, they may come across multiple suppliers offering the same item. By activating the Google Seller Rating, webshops can showcase their webshop’s rating score, which reflects store reviews rather than product reviews. This advantage leads to increased click-through rates from users, as they are more likely to choose suppliers with favorable displayed ratings.

SETTING UP STARS IN GOOGLE ADS WITH TEXT:

• Claim your Trustprofile account to unlock the potential of your reviews.
• Meet the requirement of gathering a minimum of 100 unique reviews with descriptions per year in your desired country.
• Activate the Google Seller Rating feature and witness your stars transform your ads into compelling magnets.

SEA: STARS IN GOOGLE SHOPPING ADVERTISEMENTS

The evolving landscape of Google search results has witnessed a shift towards showcasing products rather than traditional text ads.
Google Shopping ads are displayed at the top of the search results page, making them highly visible to users who are actively searching for products. The inclusion of star ratings alongside your products instantly grabs attention and makes your listings more visually appealing, thus contributing to increased product visibility.

SETTING UP STARS IN GOOGLE SHOPPING:

1. Collect product reviews with a specific focus on the showcased products themselves.
2. Export the accumulated product reviews to Google using a feed, leveraging Trustprofile’s product review system for a streamlined process.

EXTRA TIP: THE “MULTI-PLATFORM” FEATURE

In addition to the aforementioned strategies, Trustprofile offers a powerful feature that can significantly contribute to gaining those coveted stars on Google. With Trustprofile’s “multi-platform” function, webshop owners can customize the percentage of review invites shared across various review outlets, including Google, thereby enhancing their chances of acquiring the valuable stars.

The 'Multi-Platform' function ─ Trustprofile

HOW TO USE THE TRUSTPROFILE’S “MULTI-PLATFORM” FEATURE:

1. Set up a Trustprofile account, if you haven’t done so already.
2. Connect your external review platforms, including Google, to Trustprofile.
3. Customize the percentage of review invites you want to distribute on the desired platforms.